Indonesia Trademark Update: The Absolut Company Aktiebolag Takes Legal Action Over the Trademark “ABSOLUT”

Currently, Absolut company Aktiebolag has commenced legal proceedings against alleged trademark infringement of its famous brand “ABSOLUT” in Indonesia. The case, registered under case number 44/Pdt.Sus-HKI/Merek/2024/PN Niaga Jkt.Pst in the Central Jakarta District Court, highlights the company’s firm stance on protecting its brand identity and market position.

Founded in 1917 and headquartered in Stockholm, Sweden, The Absolut Company Aktiebolag has carved a significant position in the global spirits industry. It is widely recognized for its featured products, Absolut vodka, which has become synonymous with premium quality and distinctive branding strategies.

Absolut vodka’s journey began with its founder, L.O. Smith, who aimed to create a vodka of absolute purity. The brand’s name, “ABSOLUT”, emerged through strategic considerations, including legal constraints in trademark registration. The Swedish spelling and the addition of “Country of Sweden” to its label further solidified its heritage and distinctiveness in the marketplace.

The lawsuit filed by The Absolut Company Aktiebolag asserts several claims aimed at safeguarding its IP rights, therefore as a Plaintiff, The Absolut Company requested the Court to:

• Fully Grant the Plaintiff’s Claim: The company seeks complete affirmation of its rights over the “ABSOLUT” trademark and its variations.
• To declare the Ownership and Well-Known Status: The plaintiff requests recognition as the first user and sole legal owner of the brand “ABSOLUT”, also seeking declaration of its status as a well-known trademark.
• Assertion of Similarity and Bad Faith: The lawsuit contends that the defendant’s “ABSOLUT” trademark under registration No. IDM00755524 in class 32 is either entirely similar to the plaintiff’s well-established trademark. Furthermore, it alleges that this registration was made in bad faith.
• To Cancel the Defendant’s Registration: The primary relief sought includes the cancellation of the defendant’s “ABSOLUT” trademark under registration No. IDM00755524 in class 32 and its removal from the General Register of Brands.
• Costs and Legal Fees: The defendant is also requested to bear the costs incurred during these legal proceedings.

This legal action emphasizes the commitment to maintain the integrity and exclusivity of its trademarks in the global marketplace. By seeking legal remedies, it can prevent potential consumer confusion and unauthorized use of trademarks, thereby protecting market share and brand reputation.

 source: http://sipp.pn-jakartapusat.go.id/ 

https://theabsolutgroup.com)