In Intellectual Property Rights, disputes over trademarks can often become contentious battles, as seen in the case between Bitubo Company and a local businessman concerning the trademark "BITUBO" at the Central Jakarta District Court.

Bitubo Company, a well-established automotive or related industry entity, has appealed to the panel of judges to assert its rights to the trademark "BITUBO" in Indonesia.

The company claims exclusive ownership and the sole entitlement to register and use the mark within the country. Its argument is that "BITUBO" is not just any trademark but a well-known mark under Indonesian law,

thus deserving of higher legal protection.

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Currently, Absolut company Aktiebolag has commenced legal proceedings against alleged trademark infringement of its famous brand "ABSOLUT" in Indonesia. The case, registered under case number 44/Pdt.Sus-HKI/Merek/2024/PN Niaga Jkt.Pst in the Central Jakarta District Court, highlights the company's firm stance on protecting its brand identity and market position.

Founded in 1917 and headquartered in Stockholm, Sweden, The Absolut Company Aktiebolag has carved a significant position in the global spirits industry. It is widely recognized for its featured

products, Absolut vodka, which has become synonymous with premium quality and distinctive branding strategies.

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Securing a trademark is crucial for businesses in the ever-evolving landscape of intellectual property. A strong trademark acts like a flag, waving to consumers and distinguishing your brand from competitors.

However, a recent case in Singapore underscores the importance of another key factor in trademark registration: dissimilarity.

The case of Bytedance Ltd v Dol Technology Pte Ltd [2024] SGIPOS 5 involved the social media giant Bytedance, owner of the hugely popular platform "TikTok," challenging a trademark application for "Tiki" by a Singaporean firm.

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The 72nd ASEAN Working Group on Intellectual Property Cooperation (AWGIPC) meeting was held recently in Da Nang, Vietnam, from April 22 to 26, 2024. It marked an important gathering for intellectual property stakeholders across ASEAN member countries. The Indonesian delegation, led by representatives from the Directorate General of Intellectual Property (DGIP), played an important role in discussions to advance regional IP initiatives and collaboration.

The Indonesian delegation consisted of key figures, including the Director of Cooperation and Education, the Director of Patents,

Integrated Circuit Layout Design (DTLST), Trade Secrets, the Director of Intellectual Property Information Technology, and the Director of Investigation and Dispute Resolution.

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On June 24, 2024, the Directorate General of Intellectual Property (DGIP), in collaboration with the World Intellectual Property Office (WIPO) and the Japan Patent Office (JPO), held a Strategic Intellectual Property Assist Program activity at the Manhattan Hotel, Jakarta. The event aimed at bolstering Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. There were 110 participants representing various sectors crucial to Indonesia's economic landscape.

Among the participants were MSMEs affiliated with the Association of Indonesian Women Entrepreneurs, Jakpreuneur, Ministry of Tourism and Creative Economy, Department of Industry,

Trade, Cooperatives and Small and Medium Enterprises, and Mandiri Bank. The program, spearheaded by WIPO, is tailored to equip entrepreneurs with the knowledge and tools to navigate and leverage IP systems domestically and internationally.

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The Patent Appeal Commission, representing Indonesia's Directorate General of Intellectual Property, conducted a virtual meeting with the European Patent Office (EPO) on Wednesday, June 26, 2024. This meeting marks an important step towards encouraging international collaboration and knowledge exchange in patent law and enforcement.

The primary objective of the meeting was to facilitate a comprehensive discussion on various aspects of patent protection systems. Key topics included examining the enforcement practices

of patent laws in respective countries and exploring mutual learning and improvement.

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On June 4, 2024, AIPPI Indonesia Group held an international webinar entitled "Trademark Protection Procedures in Japan and Indonesia." The webinar attracted a diverse audience, including Intellectual Property Consultants, Law Firm Staff, Small and Medium Business entrepreneurs, Researchers from Government Research Institutions and Private Research Institutions, and general public observers of IP, especially Trademarks.

Mrs. Migni Myriasandra, Managing Director of Biro Oktroi Roosseno, as the Chairwoman of the Webinar committee, stated in her opening speech, "This webinar aims to explain the important aspects of trademark registration and protection, particularly focusing on the procedures and challenges faced in both Japan and Indonesia."

Mr. Harry Wirawan, an Indonesian Intellectual Property from Biro Oktroi Roosseno, was the first speaker in the webinar. In the second session, Mr. Koji MURAI, a Japanese Patent and

Trademark Attorney, also presented an interesting topic.

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June 13, 2021 was our great sadness for the passing of Toeti Heraty N. Roosseno at the age of 87. She was the President Director of Biro Oktroi Rooosseno, who was also the first generation of Indonesian feminist thinkers, a great Indonesian poet and writer, philanthropist, philosopher, a humanist, a high integrity and dedicated professor and lecturer, an IP consultant, an excellent professional and a kind-hearted leader, which she consistently kept until her last moment.

Thus, to commemorate and celebrate her thoughts, Cemara 6 Galeri - Toeti Heraty Museum

is organizing the archive exhibition "Aku dalam Budaya."

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